December 2nd, 2014


Gingerbread Cookie Cups with Orange Cream

I recently got a chance to visit ALDI headquarters near Chicago. I've written a couple of posts on the experience, and this one involves how brands create a "screen of expectation" in you that makes you more likely to enjoy (and therefore buy!) their product. This doesn't bother me, but I do like for it to be transparent. I also don't always want to pay for it -- ALDI strips some of that away and thereby strips costs. Pretty cool. I'm new to ALDI, but it has sort of a cult following if my readers are any indication! Do you guys shop there?

I also made you these Gingerbread Cookie Cups with Orange Cream. They start with rich, spicy gingerbread cups that are gooey on the inside. Light and sweet orange cream is piped over top. They are incredible!

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To read about my trip to ALDI headquarters, learn about how your "screen of expectation" affects what you buy, and see more photos, please head over to Willow Bird Baking!

x-posted to food_porn, picturing_food, cooking, bakebakebake